Experience & Education

Experience

Product Design Architect Feb 2021 – Present
Tekion Corp · Bengaluru
  • Redesigned GM's B2C websites, resulting in measurable increases in engagement, customer satisfaction, and brand performance.
  • Set design vision for Tekion's automotive retail platforms used by OEMs (GM, Honda, Hyundai, Ford Pro), aligning experiences with revenue growth and dealer adoption.
  • Scaled and led a team of 5–8 designers, fostering innovation and execution excellence, with multiple team members promoted under mentorship.
  • Partnered with executives and PMs to define cross-product design strategy, influencing long-term roadmaps across multiple business areas.
  • Drove WCAG-compliant accessibility practices, establishing Tekion as a leader in enterprise inclusivity and compliance.
Senior UX Designer Jun 2019 – Feb 2021
AirAsia Tech
  • Redesigned flight + hotel booking flows, improving conversion rates and customer satisfaction scores across markets.
  • Established and scaled the AirAsia Design System, enabling consistency across teams and accelerating feature delivery.
  • Conducted research and usability testing, translating insights into actionable roadmaps, and presented findings to senior leadership to influence product strategy.
Senior UI/UX Designer Dec 2013 – Jun 2019
Y Media Labs
  • Directed design projects for Fortune 500 clients in healthcare, travel, and e-commerce, translating business goals into customer-centric products.
  • Mentored junior designers, shaping team culture and raising design quality across accounts.
  • Partnered with cross-functional teams to deliver solutions adopted globally, driving measurable business results.
Interaction Designer Feb 2010 – Mar 2013
Sourcebits LLC
  • Designed high-fidelity prototypes, wireframes, and visuals for multiple client projects.
Asst. Engineer & Freelance Designer Sep 2006 – Feb 2010
Infosys Technologies
  • Delivered L1 technical support while working as a freelance UI designer, laying a multidisciplinary foundation for a career in product design.
  • Designed interfaces and websites for small businesses, building early expertise in UI/UX and client engagement.

Education

Annamalai University 2016
BSc in Visual Communication
NTTF Electronics Training Centre 2006
Diploma in Computer Engineering
Chinmaya Vidyalaya 2003
CBSE